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CHC’s Vaccine Hesitancy Ad Receives Gold Telly Awards

Global Competition Recognizes Best in Video and Television Content

The 42nd annual Telly Awards, the world’s largest honor for video and television content across all screens, has presented CHC’s vaccine hesitancy advertising campaign with four of its prestigious awards, including two gold awards conferred upon only 3% of awardees. Top campaigns are selected by an expert judging panel from more than 12,000 entries from all 50 states and five continents. Other 2021 award winners include Netflix, Microsoft, Condé Nast, HBO Latin America, Nickelodeon, BET Digital, Adobe, PlayStation, BBC Global News, and PAPER.

CHC’s campaign received recognition in the following categories.

  • Public Service/PSA (Gold)
  • Social Impact (Gold)
  • Not-for-Profit (Silver)
  • Public Interest/Awareness (Silver)

Click on the image below to view the ad.

Produced by Motion, Inc., the ad features Tichianaa Armah, MD, CHC’s Chief of Psychiatry, who recounts her search for answers about the COVID-19 vaccine. As a Black woman, physician and scientist, she struggles with her own doubts about the safety of the vaccine. Her research convinces her not only that the vaccine is safe, but she becomes a vaccinator so people of color will see her giving the shot and feel comfortable.

According to Telly Awards Executive Director Sabrina Dridje, “In the face of a year like no other, the visual storytelling community has continued to defy the limitations of our new world. Achievements have been both societal, such as embracing social media platforms to raise awareness about injustices and promote solidarity for movements, as well as geographical, like developing fully remote pipelines for dispersed teams.”

“We are humbled to be honored by the Telly Award judges, and overwhelmingly grateful that our vaccine hesitancy ad has made such an impact,” said Mark Masselli, CEO/Founder, Community Health Center, Inc. “Dr. Armah’s compelling personal story has led many with concerns and hesitancy to decide to be vaccinated against COVID-19, saving countless lives in the process.”